Fitting Rooms

Department stores make a come-back!  In our new world of mass market luxury, this may come as little surprise to many of you.

But, for any of us who’ve ever tried to shop at the Bloomingdale’s on 59th & Lex only to abandon the piles of clothes in our arms because we couldn’t brave the long lines snaking towards the 85 degree fitting rooms, we must especially chide these male execs for this belated discovery:

 “We have been on a tremendous roll here,� said Mr. Lundgren, who credited years of research into what consumers want in a department store. The surprise answer: “Fitting rooms,� he said, “was the No. 1 issue.�

I’m sayin’.


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